What is the Google Display Network?
Google AdWords remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
Getting your ads on a major website might seem like a difficult and expensive task, but with the Google Display Network found in Google AdWords, it’s simpler than you’d think.
A powerful system that reaches more than 2 million websites and 90 percent of internet users, the Google Display Network can get your ads in front of targeted audiences across the globe.
Reaching them when they’re viewing a news video, playing a game on their phone or even as they check their email. Most importantly? Learn how to reach them with your ads early on in the buying cycle—when they’re still researching, weighing their options or, possibly, even unaware they need your services.